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CONFERENCE SCHEDULE

Hands-on strategic sessions in four key areas. Small groups. Real experts. Actionable insights, networking and inspiring locations across the city.

Garaža Palata nauke Haos Community Space Artklasa Microsoft Development Center Serbia

UNLOCK AI

PALACE OF SCIENCE
Horizon Hall, 4th floor

Cut through the buzz. Go deep into the real-world impact of AI: from mind-bending breakthroughs to ethical minefields. Built for those who don’t just follow the future – they help shape it.

AGENDA

10:00

YOUR OLD SOFTWARE IS MADE BY THE DECLINING COMPANIES, YOUR NEW SOFTWARE LEARNS FASTER THAN YOU

NEMANJA PETROVIĆ
Principal Engineer @ Databricks

Your workforce cannot function without indispensable enterprise software. Traditionally, you were paying “per seat” subscriptions under the belief that they guaranteed performance and outcomes. Along the way many software providers have shifted their focus from organic growth to price increases and the existing account expansion, which will inevitably impact reliability, innovation, and future prices. As the new generation of AI companies enter the stage, your workforce will use software that learns faster than its users, utilizes usage-based pricing, and significantly increases productivity across various tasks. In this presentation, we will cover the most recent advances in AI for business and discuss how to adapt your workforce to ensure you do not fall behind.

PALACE OF SCIENCE

11:15

This session is a deep dive into the high-stakes evolution of AI from corporate experimentation to a scalable, sovereign infrastructure. We’ll unpack the strategic blueprint for bridging the gap between AI hype and operational reality, identifying the moments where centralized systems clash with the need for decentralized agility. Expect actionable insights on engineering the hardware and data foundations required to support next-gen models, and why the shift toward open-source AI is critical for maintaining ownership in an increasingly “black-box” world. Our speakers will reflect on lessons learned from building large-scale systems and why leaders can never truly outsource their AI strategy, but must instead build structures that prioritize data control, training transparency, and mission-critical reliability.

PALACE OF SCIENCE

12:00

NETWORKING & LUNCH

MARKETING GROWTH

MICROSOFT DEVELOPMENT CENTER SERBIA

Forget fluffy funnels. Learn how bold marketing leaders build scalable engines, fuel digital shifts, and take brands from niche to necessary — fast.

AGENDA

11:00

WHAT PEXELS, CANVA AND BOLT TAUGHT ME ABOUT EXPLOSIVE GROWTH

ENRIQUE HOYOS
Head of Growth @ Bolt.new

Explore how the best teams turn early users into long-term, high-value customers. You’ll learn how to combine quantitative signals with qualitative insight to clearly define your value proposition, uncover your true “aha moment,” and design onboarding experiences that drive real product stickiness.

MICROSOFT DEVELOPMENT CENTER SERBIA

11:30

ASK GAMMA’S GROWTH LEAD ANYTHING

RAVISH AGRAWAL
Growth Marketing Lead @ Gamma.app

$100M ARR. 70 million users. Profitable. And they did it with $23M in funding and a team smaller than most Series A startups. Ravish Agrawal, Gamma’s Growth Lead, is joining us for an unfiltered fireside chat and AMA. Bring your toughest growth questions. He’s heard worse.

MICROSOFT DEVELOPMENT CENTER SERBIA

12:00

BREAK

12:15

HOW TO BUILD A CONTENT ENGINE THAT 3X YOUR GROWTH

DIANDRA ESCOBAR
Founder @ Distinctiva

More content doesn’t mean more growth. Learn how to build a content system that compounds – the same flywheel methodology behind the content strategies at Semrush and Backlinko.

MICROSOFT DEVELOPMENT CENTER SERBIA

12:45

FROM 0 TO $10M ARR IN 29 MONTHS: HEYREACH CRITICAL GROWTH PLAYBOOKS

VUKAŠIN VUKOSAVLJEVIĆ
CMO @ HeyReach

Learn the key growth marketing tactics HeyReach used to reach $10M ARR in 29 months. Discover how they executed them, what they avoided, and how they navigated different growth phases – presented in a super actionable, no-fluff way.

MICROSOFT DEVELOPMENT CENTER SERBIA

13:15

NETWORKING & LUNCH

SALES EXCELLENCE

HAOS COMMUNITY
SPACE ARTKLASA

It’s not just about closing — it’s about scaling. Explore how elite sales teams accelerate pipelines, master enterprise playbooks, and turn relationships into revenue.

AGENDA

12:00

STEPPING BACK, NOT OUT: THE EVOLUTION OF FOUNDER-LED SALES

MIRKO NOVAKOVIĆ
CEO @ Dash0

The panel is all about a deep dive into the high-stakes transition from founder-led grit to a scalable, high-performance sales engine. We’ll unpack the strategic blueprint for moving beyond the “Chief Closer” phase, identifying the moments that are key for scaling sales teams. Expect actionable insights on engineering a culture where early reps hunt with the same ownership as the founding team and how to build “extra-mile” organizational structures that prioritize mission-driven selling over rigid scripts. Our speakers will reflect on lessons learned from their founder-led sales approach and why founders can never truly be disconnected from sales, but can build teams that will allow for oversight.

HAOS COMMUNITY
SPACE ARTKLASA

13:00

GREAT PRODUCT, MONETIZATION NOT QUITE THERE YET? UNLOCK ITS FULL POTENTIAL

VERENA DE SMEDT-ZUEGNER
Partner @ Simon-Kucher & Partners

In a world where product excellence doesn’t automatically translate into revenue, smart monetization becomes key. This session will show founders and operators how to unlock the full potential of their monetization by designing and refining packaging and pricing that align with customer value and growth goals. You’ll walk away with actionable frameworks to evolve your offer – from early monetization foundations to advanced optimization that scales with your business. Tailored for startups ready to turn product traction into growing revenue and expansion.

HAOS COMMUNITY
SPACE ARTKLASA

14:00

NETWORKING & LUNCH

FUNDRAISING

TENDERLY GARAŽA

No pitch decks here — just the real stories. Dive into the raw truths of raising capital, term sheets, and what really happens after money hits the account.

AGENDA

15:00

WHY FOUNDERS FAIL TO LEVERAGE SUPPORT PROGRAMS?

GÜNCE ÖNÜR
General Partner @ Startup Wise Guys

Acceptance into a top-tier program is a milestone, but for many, it marks the beginning of a missed opportunity. In this candid fireside chat, the leadership behind startup support programs expose the “preparedness gap” that prevents founders from extracting the full value of the world’s most elite networks. This session moves beyond the excitement of the cohort announcement to address the harsh reality: why many founders arrive mentally or operationally unprepared to leverage the mentorship, resources, and sudden exposure they’ve fought so hard to secure.We will explore how to navigate the intense pressure of these programs without losing sight of the ultimate goal-securing long-term investment. Participants will learn how to shift their mindset from “participating” to “architecting,” ensuring they don’t just survive the program, but walk away with the strategic partnerships and capital commitments that only the top 5% of startups actually achieve.

TENDERLY GARAŽA

15:45

Most founders approach fundraising as a performance, but elite VCs treat it as a stress test for a decade-long marriage. This session reveals what really happens behind closed doors, moving past the pitch deck to explore the “hidden script” of investor meetings. 5QV, 500 Global, and Constructor Capital, reveal the insights about psychological tactical play and the governance architecture that dictates who truly holds the power once the capital hits the bank. Participants will learn how to decode the questions behind the questions, understanding how top-tier investors use simple inquiries to probe for “coachability,” cap table stability, and founder resilience. This is a masterclass in reading the room and architecting a partnership that survives the inevitable pressures of scaling. The session will move beyond the transaction to discuss the evolution of the founder-investor relationship, revealing how to maintain strategic control while leveraging the expertise of world-class backers.

TENDERLY GARAŽA

16:45

NETWORKING

WHERE THE MOST DRIVEN MINDS COME TO CONNECT - NOT JUST TO LISTEN!

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